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30. Apr.

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Peter Schroeder (EN)

I'm Peter Schroeder, born in 1975 and raised in the Uelzen district in northern Germany. My career has followed one thread: bringing modern technology into traditional industries. I trained as a banker at Sparkasse, ran my parents' office-equipment business, taught Novell and Microsoft Server as an IT trainer at SPC Hamburg, and founded Elanity, which I merged into Enthus in 2020.

My focus today is InnovaBack GmbH. We build industrial frying lines for donuts and other deep-fried pastries – used by chain bakeries, frozen-pastry producers and large donut and pastry brands. Electric or thermal-oil, with cloud connectivity and AI-based analytics.

What drives me has stayed the same: in an industry that has barely moved for decades, work with our customers to make something better. Business happens between people. Technology is the means.

In this blog I write about what's going on in our workshop, in our customers' bakeries, and at trade shows like IBIE. I've been a long-time member of Entrepreneurs' Organization Hamburg – conversations with business owners from other industries matter to me. Privately, I live in northern Germany with my wife Eva and our two sons.